Where Nature Outnumbers People
We are extremely excited by the all-new destination branding for Del Norte County. It’s a wonderful refresh for one of our four member counties, now being marketed to the world as Visit Del Norte County.
The rebrand includes a new logo, website and social media presence, all created by Oregon-based Vertigo Marketing, and under the watchful eye of our friends at the Crescent City/Del Norte County Chamber of Commerce. Vertigo has done similar work for Bend, Oregon, and Port Angeles, Washington.
“What a great new look and messaging for Del Norte County,” said Richard Strom, Executive Director of the North Coast Tourism Council. “They are a key member of our regional marketing alliance, and Vertigo has done a great job at improving how the county will be viewed by regional, national and global travelers alike.”
“Where Nature Outnumbers People” is the new tagline, and certainly a clever way to connect the brand to the great outdoors of Northern California, which is what attracts much of our North Coast visitors year round.
“Working with ‘big hero’ outdoor areas and regions have been my specialty for nearly 20 years, so when Del Norte County, California reached out I was excited to help them realize their potential. Del Norte County is a relatively undiscovered ‘diamond in the rough’ with so much more to do than just seeing the Redwoods. The beaches are stunning. The rivers are stunning. The hiking is stunning. And, of course, the Redwoods are stunning. The best part is you can often experience these places without a crowd.” says Lynnette Braillard, founder and CEO of Vertigo Marketing. “Branding and marketing a place can be challenging and fun, but at the end of the day, I am in the business of economic development and take my job very seriously. Ultimately, we are here to work with the community to enhance the economy of Del Norte County through tourism marketing. Bringing more visitors will boost business revenues, meeting and event revenues, lodging tax revenues and create jobs. I see a bright future for Del Norte County … a vibrant, coastal and mountain community with weeks and weeks worth of outdoor adventures. Del Norte County is definitely one of California’s unspoiled destinations for year-round experiences.”
The new website offers a clean and easy-to-navigate online experience, allowing visitors to quickly find lodging, dining, activities, meeting space, wedding venues and more. Here’s a look at some of the great new branding you can now enjoy: